Dare to tell your story! You never know whom you ‘d touch, encourage and inspire. Your trials, tribulations and triumphs have made you stronger. The lessons you ‘ve learned from your journey can help some face life with a little more courage and confidence.

Have you ever helped yourself or someone else in:

✔️ Growing a business,

✔️ Selling a service to prospects,

✔️ Building a brand or product,

✔️ Enlisting help from friends,

✔️ Founding or co-founding a business, or

✔️ Promoting an idea or cause?

If you answered yes to one of the above questions, you are a Story Warrior in disguise! You have a story to tell. Like all Story Warriors, you can leverage the invisible power of your story in fighting “business fires” such as competition, disruption, rivalry, market downturns, crises, and other unpredictable business calamities.

In a noisy, confusing, and crowded marketplace, you do not fight with arms. You fight with invisible tools. One of the most lethal strategic tools in your business arsenal, is your story. An effective story wins the hearts and minds of friends, foes, and new allies. At the same time, it frames and focuses issues in ways that are highly relatable, credible, and memorable.

Above all, a well-crafted business story gives you a competitive edge by differentiating you from your detractors and competitors. Therefore, by using strategic business stories, you get to share your values and virtues in the politest way possible. This generates buzz and business. Why so?

Because in a confusing world, buzz generates attention, admiration, and recognition!