Tag - Mistakes business owners make

4 Mistakes Business Owners Make in Using Storytelling

Mistake # 1. Avoid Bland and Boring Details It is not enough to share a story. Make sure your story is engaging, captivating, and breathtaking. Consider starting with an inciting incident that shows what is at stake. Why is the protagonist so bent on going on a journey? What will happen if he or she does not get to go on the journey? Show us what is at stake. Is it property, friendship, or life insurance money?   Mistake #2. Avoid Cosmetic...