Social Media Marketing

Dare to Ditch PowerPoint and Embrace Story Point

PowerPoint vs. Story-Point Dilemma Consider this for a moment: - What if Martin Luther King, Jr. had given the “I Have a Dream” speech with PowerPoint slides? I have also wondered what would have happened if Winston Churchill had given his now-famous “Never Give Up” speech with PowerPoint slides. Which is better: the PowerPoint or a Story Point? Both are useful. Both can be insightful; however, when it comes to persuasion, telling a compelling story has greater potency. Let us explore some...

4 Mistakes Business Owners Make in Using Storytelling

Mistake # 1. Avoid Bland and Boring Details It is not enough to share a story. Make sure your story is engaging, captivating, and breathtaking. Consider starting with an inciting incident that shows what is at stake. Why is the protagonist so bent on going on a journey? What will happen if he or she does not get to go on the journey? Show us what is at stake. Is it property, friendship, or life insurance money?   Mistake #2. Avoid Cosmetic...